The Sainte-Claude agency

Sainte-Claude agency was born on rue Saint-Claude in Paris, a street that has nurtured encounters between artists, craftspeople and art dealers for centuries. Within this creative chemistry, at the intersection of image and art, the shared aspirations of Anne-Laure Viellepeau and Claire Genton converge. In 2026, they founded Sainte-Claude, turning towards contemporary creation to imagine, nurture and bring to life projects between artists and brands. Bringing together painters, sculptors and illustrators from the emerging international art scene, they forge new dialogues between art, creativity and fashion.
With a shared love of imagery and contemporary art, as well as a background as model agents, Claire and Anne-Laure draw on expertise rooted in discovering artists, developing careers and providing strategic communications guidance. Through Sainte-Claude, they extend their creative collaborations with brands, exploring opportunities to showcase products, co-brand with artists, create original campaigns and brand initiatives, and conceive artistic settings for events.
With each collaboration, the agency fosters a mutually enriching dialogue, shaping new narratives and visions between contemporary artists and brands.
Anne Bourrassé and Elisa Rigoulet

Anne-Laure Viellepeau has worked as a model agent for ten years, with a degree in communications. Her affinity with contemporary art and her interest in the emerging art scene give her a broad understanding of the challenges that shape artists’ careers.

Claire Genton has also worked as a model agent for seven years. With a background in graphic design and publishing, she draws on iconography and materials to develop the image and strategy of the talents she represents.

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